Graphic Design | Copywriting | Branding

– CASE STUDY –

The National Charter Schools Conference

Graphic Design | Copywriting | Branding

– CASE STUDY –

The National Charter Schools Conference

The Client

The National Alliance for Public Charter Schools (NAPCS) is a non-profit organization that represents the charter school industry. NAPCS is dedicated to advocating for all types of charter schools, including those that partner with charter management organizations and education management organizations. The organization’s main goal is to ensure that every child has access to a high-quality public education, regardless of their location.
Work Together

Challenge + Need

The National Charter Schools Conference (NCSC) is presented by the National Alliance for Public Charter Schools. The conference is the largest national gathering of educators, advocates, and leaders in the charter community. With nationally recognized experts, content curated specially for the sector, and a focus on collaboration, NCSC offers the best learning experience for those shaping K-12 education.

During the conference, NACPS hosted an education session about Trauma-Informed Education and needed a guidebook design that offers a fundamental framework for supporting schools forming in-house Teacher Wellbeing Groups.

The goal was to acquire sign-ups from 100 charter schools by the next school year by leveraging the exposure of the NCSC. A dedicated informational session  introduced the Teacher Wellbeing & Student Behavior program.

Creative Process

Project Role

Art Direction, Designer

Project Timeline

2 Weeks

Design Applications

InDesign, Photoshop
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Design Medium

Digital, Print

Scope of Services

  • Follow current brand guidelines
  • Approximately 40 pages with cover design
  • Use client’s content and review for clarity and grammatical errors
  • Two Rounds of revisions
  • Commercial Use

Project Management

The client entrusted me with complete creative control, which included the design and image selection. I submitted a layout of the first section for approval, and subsequent sections were submitted for review upon completion. The client submitted final edits, and there were no requests for design revisions.

View Final Project

Teacher Wellbeing & Student Behavior (TWSB) Guidebook
Click Here

The Results

WORDS FROM THE CLIENT

“Hi Bailey! Yes, this is out of the blue, but I’m sitting here and wanted to express how proud I am of the TIECP Teacher Wellbeing Guidebook you designed for us. It was unexpected, but I couldn’t help but share your work’s impact.

First, I can’t believe we completed it within the given timeline. The guidebook, with its beautiful graphic design, really amplifies the content. During our session, when we distributed the guidebooks, the attendees loved them and found them to be a valuable resource. Our session received the 4th highest rating out of 82, which is excellent news. Additionally, we have 22 schools that have pledged to implement the teacher wellbeing groups. I am truly grateful for your help throughout the design process.”

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Client Satisfaction

Highest Rating Out of 82 Sessions

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Delvery Deadline

Charter School Sign-ups From the NCSC